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A Brief History of On-Car Marketing

As you might guess, the first form of on-car marketing was the bumper sticker. Created in 1934 by silkscreen printer Forest Gill, bumper stickers were first used to advertise tourist attractions and vacation spots. It would be another 30 years or so before bumper stickers became popular in the political arena. A couple of decades later, car magnets became a favored alternative to bumper stickers due to their convenience and ease of use. Today, custom car magnets are used to market everything from restaurants and local sports teams to – you guessed it – political candidates.

5 Things Political Car Magnets Can Do

When it comes to political campaigning, there are certain things custom car magnets can – and can't – do. Here are just a few of the ways that campaign car door magnets can maximize your political efforts.

#1: Increase Visibility for Local Elections

Political swag is often at the forefront during presidential elections. But because presidential races are widely publicized, signs, stickers and magnets might not seem like they have a huge impact. However, political car magnets really work their magic when they're utilized for local elections — and work incredibly well for municipal races such as sheriff, mayor, city council and school board.

#2: Boost Name Recognition

In politics, name recognition is crucial. That's why so much time and money is spent on campaigning. Research suggests that political signage significantly increases the chances of candidate recognition. Political car magnets play a big role in getting a candidate's name into the eyes of the general public.

#3: Reinforce Social Cues

Classic studies in the realm of political science suggest that friends, family, coworkers and neighbors can have a substantial impact on who you vote for. Placing political car magnets on your vehicle can help reinforce certain social cues. In simple terms, campaign car door magnets provide political information even when a political conversation never takes place.

#4: Remind Others to Vote

Political car magnets also have an impact on voter turnout. While signage may not change a voter's mind about a candidate, it can help remind people to exercise their constitutional rights.

#5: Encourage Others to Express Their Political Views

Campaign car door magnets help individuals express their views as part of the comprehensive political experience. Whether displayed by a local resident, a campaign volunteer or the candidate themselves, political car magnets provide a way to openly show support — and encourage others to do the same, opening up the political conversation.