HOW Magnets Work

Why Do Marketing Magnets Work? Because of Two Magnet Truths:

1) People LOVE to receive magnets.

2) People never throw a magnet away!

Those truths are great news for the lifespan of your custom advertising magnets, and the affordability of magnets is even better news for your marketing budget. In other words, the inherent appeal + low cost makes magnets the perfect vehicle for advertising.

Let us shine a spotlight on customized refrigerator magnets for a minute. The next time you go to a friend’s home, look at her fridge. You will see a 2013 Calendar Magnet from the Insurance Agent, a Save the Date Magnet for a wedding she attended back in 2006, and a Football Schedule Magnet from the local beer store even though baseball spring season just started. Your friend’s fridge is further proof that people never throw away a magnet.

Now, let us think about how many times your friend has viewed the logo, name and contact information on those fridge magnets. Then, consider the average person opens the fridge about 15 times a day x 365 days a year. That means, your friend looks at your fridge magnet advertising almost 5500 times a year!

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Top 10 Advertising Magnets for Your Business from Magnets.com

The only thing left to do is choose the type of magnet you think is best for your business.